DCM Operations (DCM) help firms prevent Financial Crime and manage operational demand. They provide deep domain expertise, fast response, scalability and continuity of trusted teams.
Web Design
Web Development
CMS
Background
DCM, a leader in operational consulting, specialises in optimising processes and driving efficiency for businesses in the financial sector. Despite having strong leadership expertise and strong reputation in the industry, DCM had to match this pace. The CEO of DCM reached out to us in 2021 to set up the brand identity from the recognisable green dots to the dark themed website and collateral. DCM required a website that effectively communicated their value proposition to really engage with potential clients.
Objectives
Develop a modern Brand Identity: Create a cohesive and professional brand that reflects DCM Operations’ expertise and reliability.
Design a user-friendly and attractive Website: Build a website that allows visitors to fully understand DCM's offerings to their market and convert visitors into clients through engaging insights.
Enhance Online Visibility: Improve search engine optimisation (SEO) to increase organic traffic and improve client acquisition by using unique and powerful copy up front and centre.
Deliverables
Brand Development
Discovery Phase: Conduct in-depth interviews with DCM Operations’ key stakeholders to understand their vision, values, and target audience.
Brand Strategy: Develop a comprehensive brand strategy including a new logo, colour palette, typography, and brand guidelines.
Visual Identity: Create a modern, clean visuals that communicate professionalism and expertise. The new logo features a refined typeface and an abstract symbol representing operational efficiency.
Logo & Brand Guidelines Service
Website Design and Development
User Experience (UX) Design: Design a website layout focused on intuitive navigation and clear calls-to-action. Integrated client testimonials, case studies, service descriptions, and insights prominently.
User Interface (UI) Design: Employed a contemporary design aesthetic with a consistent theme and typography aligned with the brand identity. Included high-quality images and interactive elements to engage visitors.
Webflow Development: Built the website using a responsive framework to ensure optimal performance across devices. Implemented SEO best practices to enhance visibility and search rankings. Utilised the Webflow CMS module to manage case studies, people, and insights.
Content Strategy: Collaborated with the DCM team to craft compelling and informative content that highlights DCM Operations’ expertise and successes. Structured content for readability and impact.
Website Design Service
Webflow Development Service
Launch and Year 1 Ongoing Support
Quality Assurance: Conducted thorough website testing across various devices and browsers to ensure functionality and user experience.
Launched Branding & Website via Social Media Push: Helped the DCM marketing team release the new brand via social media with a robust strategy supported by attractive and on-brand graphics.
Ongoing Support: Offered post-launch support to address any issues and make iterative improvements based on user feedback.
Ongoing Maintenance
Results
Hit the Ground Running: The new brand identity effectively communicates DCM professionalism and expertise through it's people, resulting in a more impactful market presence.
Website Quality & Performance: The redesigned website saw a 40% increase in organic traffic and a 25% increase in client inquiries within the first three months of launch.
Increased Engagement: Enhanced user experience and content layout led to a 50% reduction in bounce rate and a 30% increase in average session duration.
The project successfully redefined DCM Operations’ brand identity and revamped their website, resulting in significant improvements in online engagement and business outcomes. Byramido's holistic approach ensured that the new brand and website effectively aligned with DCM Operations’ business goals and client needs.
